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BMW 그룹 코리아가 국내 최초로 지하 주차장에서 드리프트 쇼를 펼친다.

 

오는 9월 29일 저녁 8시 서울드래곤시티 지하 3층 주차장에서 개최되는 ‘더 드리프트’는 BMW 그룹 코리아가 진행하고 있는 ‘DO MORE’ 캠페인의 일환으로, 젊은 고객층을 겨냥해 대담하고 다이내믹하게 기획된 언더그라운드 파티다.

 

메인 이벤트인 벙커 레이싱은 지하 주차장에 마련된 608미터 레이스 코스에서 진행된다. 국내외 여러 대회에서 활약 중인 카레이서 강병휘 씨와 권봄이 씨가 랩타임 레이스와 슬라럼 퍼포먼스를 선보일 예정이다. 좁고 어두운 공간을 빠른 속도로 주파해야 하는 퍼포먼스 특성상 실제 카 레이스 보다 한층 아찔하고 박진감 넘치는 분위기가 연출될 것으로 기대된다.

 

현장을 뜨겁게 달굴 공연 무대도 마련된다. 다이내믹한 파티 분위기와 어울리는 DJ 공연은 물론, 쇼미더머니6 세미파이널 진출자인 래퍼 한해와 쇼미더머니 프로듀서로 유명한 래퍼 도끼&더콰이엇 콤비가 에너지 넘치는 무대를 펼친다.

 

이와 더불어, 참가자들은 제공되는 주류 및 스낵과 함께 다양한 부대 행사를 즐길 수 있다. 전문 레이싱 팀이 운전하는 BMW 뉴 1시리즈와 3시리즈에 동승해 지하 레이스 코스를 경험할 수 있는 택시 드라이빙이 준비됐으며, 플레이존에 설치된 다트, 농구게임, 레이싱 게임 등을 즐길 수 있다. 또한, 개러지 쇼룸에 전시된 BMW 뉴 1시리즈, 2시리즈, 3시리즈 등 MY First BMW 모델을 직접 보고 체험해 볼 수 있다.

 

더 드리프트는 일반인 약 1,000명을 대상으로 진행되며, 참가 티켓은 9월 6일부터 인터파크에서 구매할 수 있다. 오는 14일까지 구매 가능한 1차 얼리버드 티켓은 400매 한정 1만 5천원이며, 15일부터 오픈 되는 2차 티켓은 2만원이다.

 

행사 관련 궁금한 사항은 더 드리프트 운영사무국(02-3426-5982)으로 하면 된다.


/ Photo & Media provided by BMW Press Release

/ MediaPaper.KR mediapaper@ymail.com  Sejin Oh

/ The News Article was written by receiving a Press Release.



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BMW i3s (94 Ah) / BMW i3s (94Ah) REX: combined fuel consumption 0.0 / 0.7 l/100 km; combined electricity consumption 14.3 / 12.5 kWh/100 km; combined CO2 emissions 0 / 14 g/km. BMW i3 (94 Ah) / BMW i3 (94 Ah) REX: combined fuel consumption 0.0 / 0.6 l/100 km; combined electricity consumption 13.1 / 11.5 kWh/100 km; combined CO2 emissions 0 / 13 g/km. BMW i8: fuel consumption combined: 2.1 l/100 km; CO2 emissions combined: 49.0 g/km.


/ Photo & Media provided by BMW Press Release

/ MediaPaper.KR mediapaper@ymail.com  Sejin Oh

/ The News Article was written by receiving a Press Release.



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TAG bmw, I3, i3s, i8, 전기차
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세계가 인정한 프리미엄 디자인

 

BMW 그룹 코리아(대표 김효준)가 개발한 전기차 충전 시스템인 ‘BMW i-홈 충전기(i-Home Charger)’와 MINI의 ‘가상 브랜드 스토어’ 및 ‘스마트 팝업 스토어’가 세계적 권위의 iF 디자인 어워드(iF Design Award 2015)'를 수상했다.

                                                                              

세 수상작은 모두 한국에서 국내 소비자들에게 더 나은 제품 사용환경 및 경험 제공은 물론, 다수의 전문성을 지닌 중소기업들과의 협업을 통한 성과라는 점에서 더 큰 의미가 있다.

 

전기차 시장 활성화와 국내 전용 충전 시스템 개발을 위해 탄생한 ‘BMW i-홈 충전기’는 탁월한 디자인 그리고 사용자 중심의 기능을 겸비해 높은 평가를 받았다. 다각형 형태의 은색 커버는 블랙, 실버, 블루 색상의 조화로 디자인 되었으며, 충전기 가운데 위치한 BMW ID카드 스캐너로 본인 확인을 한 후 충전을 시작하면 스캐너를 감싼 LED 라이트가 푸른 빛을 내며 사용자에게 즉각적인 피드백을 제공한다.

 

BMW 그룹 코리아는 향후 이번 iF 디자인 어워드에서 수상한 모든 충전기 제품에 ‘iF 어워드’ 로고를 활용할 계획이다.

 

한편, 스마트 미디어 쇼룸 부분에서 수상한 MINI의 ‘가상 브랜드 스토어’는 라이브월 솔루션을 기반으로 한 증강현실 엔터테인먼트 시설이다. 대형 터치 스크린을 통한 MINI 차량 정보 제공은 물론, 방문자가 카메라 앞에 서면 MINI 차량이 촬영자 앞에 깜짝 등장하는 등 사용자와의 직접적인 교감이 가능하게 설계되었다.

 

수상작은 현재 MINI 드라이빙 센터 내에 설치되어 방문객이면 누구나 ‘가상 브랜드 스토어’를 직접 체험하고, 현장에서 촬영한 사진 등을 개인 SNS 및 이메일로 손쉽게 전송할 수 있다.

 

또 하나의 MINI 수상작인 기업 이벤트 분야의 ‘스마트 팝업 스토어’는 자동차들이 코스에 들어서기 전에 주차된 상태로 레이스를 준비하는 공간인 ‘가라지(Garage)’ 컨셉으로 제작되었다. 가라지 내부는 뉴 MINI 차량과 함께 체험자 조작에 따라 화면이 변하는 대형 스크린이 설치되어 한국의 주요 드라이빙 코스를 달리면서 MINI 특유의 고카트(go-kart) 드라이빙 퍼포먼스를 체험할 수 있도록 구성되었다.

 

기발하고 독특한 시도로 권위 있는 iF 디자인 어워드에서 수상한 BMW와 MINI의 작품의 자세한 정보는 iF 디자인 공식 홈페이지(www.ifdesign.de)에서 확인할 수 있다.


/ Photo & Media provided by  BMW  Press Release

/ MediaPaper.KR mediapaper@ymail.com  Sejin Oh

/ The News Article was written by receiving a Press Release.



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BMW Korea Launches The New BMW R nine T (03/2014)Canon EOS 5D Mark III | Manual | 1/80sec | F/7.1 | ISO-800 | 2014:03:12 12:35:51



BMW의 모터사이클 부문인 BMW 모토라드가 유럽 최고 권위의 "2015 올해의 모터사이클(Motorcycle of the Year 2015)"에서 4개 부문을 석권했다.

 

모터사이클 전문지 ‘모토라드 매거진’이 주최하는 "올해의 모터사이클" 독자선정상은 유럽에서 가장 권위 있는 모터사이클 독자 투표로 인정 받고 있으며, 1999년 이래로 지금까지 약 50만명 이상의 독자가 투표에 참여했다.

 

BMW 모토라드는 올해로 17회를 맞는 이번 시상에서 총 7개 부문 중 ‘투어러/스포츠 투어러’, ‘스포츠바이크’, ‘엔듀로/슈퍼모토’, ‘모던 클래식’ 등 4개 부문의 우승을 차지했다.

 

주행 역동성과 탁월한 스포츠 감각, 그리고 투어링 특성을 결합한 BMW 뉴 R 1200 RS가 ‘투어러/스포츠 투어러’ 부문에서 우승을 차지했고, BMW 모토라드 팬들로부터 오랜 사랑을 받아온 R 1200 RT 역시 같은 부문에서 3위를 차지했다.

 

또한, ‘스포츠바이크’ 부문에서는 강력한 성능과 스타일로 새롭게 탄생한 BMW 뉴 S 1000 RR이 큰 호평을 받으며 우승을 차지했다. 특히, 투표에 참여한 이들은 뉴 S 1000 RR의 역동적인 성능, 레이스 ABS와 다이내믹 트랙션 컨트롤(DTC), 전자식 다이내믹 댐핑 컨트롤(DDC) 등과 같은 첨단 안전 시스템에 높은 점수를 줬다.

 

‘엔듀로/슈퍼모토’ 부문에서는 BMW 모토라드를 대표하는 온·오프로드 엔듀로 모델인 뉴 R 1200 GS가 우승을 차지하며 그 명성을 재확인했으며, BMW 모토라드의 지난 90여년 역사와 유산을 담고 있는 특별 모델인 R nineT는 35% 득표율을 기록하며 ‘모던 클래식’ 부문에서 1위를 차지했다.

 

BMW 모토라드의 스테판 샬러(Stephan Schaller) 총괄 사장은 “BMW 모토라드의 현재 위치와 기술력을 다시금 확인시켜준 투표였으며, 향후에도 각 부분에서 최고의 모터사이클을 공급할 것이다”라고 소감을 밝혔다.


/ Photo & Media provided by BMW  Press Release

/ MediaPaper.KR mediapaper@ymail.com  Sejin Oh

/ The News Article was written by receiving a Press Release.

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2014.11.05 15:17

The new BMW F 800 R. On News/Car2014.11.05 15:17


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The new F 800 R is the latest in the line of characterful parallel twin-cylinder motorcycles from BMW Motorrad. Consistent development of its all-round qualities has ensured the dynamic roadster is ready to delight owners with its sporty performance, agile handling and even greater versatility – all wrapped up in a dynamic package.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Power is sourced, as before, from a liquid-cooled four-valve twin-cylinder engine with 798 cc displacement. With output increasing to 66 kW (90 hp) at 8,000 rpm (up from 64 kW (87 hp) at 8,000 rpm) and shorter ratios for first and second gear, the parallel twin offers even greater sprinting ability while retaining the impressive pulling power, instantaneous responses and low fuel consumption familiar from the predecessor model. Peak torque remains 86 Nm (63 lb-ft) at 5,800 rpm.

The engaging riding experience on board the F 800 R is further enhanced by new suspension components and optimised ergonomics. For example, an upside-down fork now takes care of front suspension duties, while a hydraulic double-disc brake with radial brake callipers provides fade-resistant stopping power. A new seat fixed lower down (at 790 mm instead of the previous 800 mm), combined with new handlebars and rider foot pegs, creates even better ergonomics for the rider.

The design of the F 800 R – which is also pitched at novice riders – also provides a visual showcase for that extra rider engagement. With its newly designed fairings, radiator shields, front mudguard and wheels, plus a new range of colours, the sporty roadster cuts an extremely dynamic figure. The now symmetrical main headlight also gives it a distinctive “face”.

In keeping with the “Safety 360°” principle, the new F 800 R is fitted with ABS as standard. It can also be ordered with optional systems such as ASC (Automatic Stability Control) and ESA (Electronic Suspension Adjustment), ensuring it sets a new benchmark in the segment in terms of its safety performance and all-round qualities.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The new features of the BMW F 800 R:

• Higher output than its predecessor – 66 kW (90 hp) at 8,000 rpm (previously: 64 kW (87 hp) at 8,000 rpm).

• Modified ratios for first and second gear.

• New body features with an even more dynamic design.

• New colours.

• Symmetrical main headlight arrangement.

• Upside-down fork.

• Radial front brake callipers.

• Lighter wheels with dynamic design.

• Rider foot pegs.

• Seat height reduced to 790 mm (previously 800 mm).

• New tapered aluminium handlebars.

• ASC (Automatic Stability Control) – optional / special accessory.

• ESA (Electronic Suspension Adjustment) – optional.

• Output reduced to 35 kW (48 hp) – special accessory / optional.


/ Photo & Media provided by BMW  Press Release

/ MediaPaper.KR mediapaper@ymail.com  Sejin Oh

/ The News Article was written by receiving a Press Release.

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2014.11.05 14:45

The new BMW S 1000 XR On News/Car2014.11.05 14:45


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The BMW S 1000 XR – all good things come in fours.
Following on from the S 1000 RR and HP4 superbikes as well as the S 1000 R roadster, BMW Motorrad is now unveiling the fourth member in the BMW Motorrad line-up of high-power motorcycles with straight-four-cylinder engines and a distinctly sporty bias. Building on the tantalising and unique mix of innovative technology, performance and safety already inherent to the existing models in this series, BMW Motorrad has taken the next step by bringing out the S 1000 XR, which offers this repertoire of core characteristics in a brand-new blend dubbed “adventure sport”. This encompasses dynamic touring qualities, sporty performance and high levels of comfort as well as outstanding everyday usability. In short, the new S 1000 XR serves up its own individual mix of sporting and touring flair at the same time as injecting a generous dose of emotion.

 

 

 

 

 

 

 

Straight-four-cylinder engine for punchy adventure sport performance.
The straight-four-cylinder engine on the new BMW S 1000 XR is basically derived from the S 1000 R roadster. It has an output of 118 kW (160 hp) at 11,000 rpm and generates maximum torque of 112 Nm (83 lb-ft) at 9,250 rpm. This power unit produces torque in abundance, making it ideal for providing the punchy response at low and medium revs that riders seek when powering along country roads or carrying a passenger. The straight-four-cylinder unit combines tremendous pulling power and exhilarating acceleration with a high peak output, while offering the rider a usable rev range that spans over 10,000 rpm. This makes it just as adept at highly pleasurable touring as it is at sporty rides down winding country roads or holiday trips complete with passenger and luggage.

 

Two riding modes and ASC as standard as well as the option of Pro riding modes including Dynamic Traction Control (DTC) and ABS Pro.
To enable the riding characteristics to be adapted to the prevailing road conditions as effectively as possible, the new S 1000 XR already comes with the “Rain” and “Road” riding modes as standard. The standard-fit Automatic Stability Control (ASC) ensures a high standard of riding safety by optimising traction. The new S 1000 XR can be equipped ex-works with the Pro riding modes option, which includes the additional riding modes “Dynamic” and “Dynamic Pro” along with Dynamic Traction Control (DTC) and ABS Pro.

 

Innovative chassis with a new frame and Dynamic ESA (Electronic Suspension Adjustment) as an option.
The chassis of the new S 1000 XR adventure sport bike is every bit as impressive as the ferocious power delivery of the four-in-line engine. Based on this model series’ existing design, it employs an aluminium-alloy perimeter frame in which the engine forms part of the load-bearing structure. Wheel suspension at the front and rear is handled by an adjustable upside-down fork and a double-sided swing arm with adjustable central spring strut respectively. The chassis geometry has been completely redefined in order to cater to the specific requirements of the XR. When fitted with the optional electronically controlled suspension system BMW Motorrad Dynamic ESA (Electronic Suspension Adjustment), meanwhile, the new S 1000 XR takes riding safety, performance and comfort to even greater heights, while also promising adventure sport at its very finest.

 

ABS Pro available ex-works as part of the Pro riding modes option for even greater safety when braking in a banked position.
Whereas the standard ABS systems from BMW Motorrad to date have ensured an excellent standard of safety when braking while moving in a straight line, the optionally available ABS Pro feature now goes a step further to make braking while cornering safer as well by enabling ABS-assisted braking in a banked position. In such situations, ABS Pro prevents the wheels from locking up even when the brakes are applied sharply. This reduces abrupt changes in steering force, especially in response to panic braking, and thereby limits any undesirable righting of the bike. ABS Pro offers riders the benefit of increased braking and riding stability combined with optimum stopping power, even in corners.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The new S 1000 XR – style and function for both sport and adventuring.
The new BMW S 1000 XR fuses the characters and strengths of the BMW Motorrad GS, Touring and Sport models on a visual level as well to create a new breed of motorcycle tagged “adventure sport”. This is clearly mirrored in every design element and combines with the flawless ergonomics, ingenious wind and weather protection as well as the 20 – 30 mm increase in spring travel and greater ground clearance to make an impressive statement. Whether it’s mountain passes, a tour of the countryside, motorway riding or even rough sections of road – the new S 1000 XR handles it all with aplomb.

 

 

 

 

 

 

 

 

 

 

Highlights of the new BMW S 1000 XR:

  • Straight-four-cylinder engine with a displacement of 999 cc. Output 118 kW (160 hp) at 11,000 rpm, maximum torque of 112 Nm (83 lb-ft) at 9,250 rpm.
  • Dynamic, innovative design with sculptural surface styling.
  • BMW Motorrad ABS as standard (semi-integral, disengageable).
  • ABS Pro for even greater safety when braking in a banked position (as part of the Pro riding modes optional extra).
  • Automatic Stability Control (ASC) as standard for accelerating safely even in low-grip conditions.
  • Dynamic Traction Control (DTC) with banking sensor for supreme performance and active riding safety when accelerating (as part of the Pro riding modes optional extra).
  • Two riding modes that can be selected by the rider at the push of a button as standard (“Rain” and “Road”).
  • Two additional riding modes available, “Dynamic” and “Dynamic Pro” (as part of the Pro riding modes optional extra).
  • Spring elements with long spring travel for excellent agility and high damping reserves.
  • Electronically controlled suspension system, Dynamic ESA (Electronic Suspension Adjustment) for optimum adaptation to the prevailing conditions as an optional extra.
  • Light-footed handling and raised seating position.
  • Multifunctional instrument cluster with a wealth of features.
  • Extensive equipment and bespoke range of accessories made to BMW Motorrad’s customary high standards.

/ Photo & Media provided by  BMW  Press Release

/ MediaPaper.KR mediapaper@ymail.com  Sejin Oh

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Presenter

Welcome to the BMW Group! You expect to see the latest models at a motor show, of course – but the BMW Group is concerned with so much more than that. It seeks to provide answers to the challenges of today. This morning, we want to begin by looking at mobility from a different perspective. To assist us, we have invited one of the world’s most renowned experts on Europe and Franco-German relations to join us. A historian and political scientist, she lives here in Paris and teaches at the Sorbonne: Please welcome Professor Hélène Miard-Delacroix!

 

Talk between presenter and Professor Hélène Miard-Delacroix

The press conference will open with guest speaker Prof. Hélène Miard-Delacroix answering questions about the unique strengths and qualities of a united Europe; the importance of stable France-German relations at all levels; the need for investment in innovation and technology; and the role of guidance and leadership. She will also voice her opinion on the future of the car in major cities, public transport and new mobility concepts.

 

Presenter

Ladies and Gentlemen, We’ve heard what the expert has to say. Now, let’s see and hear where the answers lie. I would like to invite on stage a man whose company lays claim to be an innovator and pioneer. Please join me in welcoming the Chairman of the Board of Management of the BMW Group,
Dr. Norbert Reithofer!

 

Dr. Norbert Reithofer,
Chairman of the Board of Management of BMW AG

Bonjour and good morning, Ladies and Gentlemen!

You have been talking about changes in our society. Well, our electric BMW i3 here was designed specifically with megacities like Paris in mind. It is the only electric car in the world integrated with public transport to this extent. In a traffic jam, the i3 will even show you alternative means of transport to reach your destination faster. Believe me: That was not an easy step for us as a car maker.

More than any other factor, customers decide how quickly new technologies become established on the marketplace. The i3 is already on the roads in many cities – including Paris. Several hundred customers in France have bought a BMW i3 since the start of 2014; in the second half of the year, we are launching it onto the market in metropolitan regions of China.

Sustainable mobility is gradually becoming reality – wherever customers find it to be an attractive and innovative option. As an engineer, I learned to look at things from a functional perspective and to always ask: Why? Because by questioning things, we create innovation.

Innovation has always been one of Europe’s strengths – thanks in significant part to the automotive industry. Europe is not only the largest sales region for the BMW Group – around 70 per cent of our cars are also produced here, at 16 locations in four countries, if you include contract manufacturing.

Europe has unique strengths and qualities.

  • So let us focus on the common ground – the things that unite us.
  • Let us strengthen our industrial base and
  • invest in future technologies and innovations!

Then, we will be able to compete with other regions of the world as a serious partner. BMW i has given progress a face. The same applies to BMW,
Rolls-Royce and MINI. MINI is the perfect car for the city. For the BMW Group, MINI is an important part of our portfolio. Here is our first world premiere today: the new MINI Hatch 5 Door!

 

Peter Schwarzenbauer,
Member of the Board of Management of BMW AG, MINI,
BMW Motorrad, Rolls-Royce, Aftersales BMW Group

World premiere MINI Hatch 5-doors

Ladies and Gentlemen, Last year, we showed you the new MINI 3 Door. Today,
I am presenting another model on the road for the first time in MINI history:
the first MINI Hatch with five doors!

The idea for such a MINI based on the three-door concept has been around for a long time. But not until today – 55 years after the first Mini rolled off the production line – is this variant finally being released onto the market. We know from our customers that a lot of people have been waiting for this MINI. We want to offer all these people much more than “just” a MINI with two extra doors.

For a start, it has a longer wheelbase – which means: a more spacious interior, more luggage volume and more functionality. In fact, it is a completely stand-alone model.

With this model, MINI aims to capitalise on the growing segment for five-door hatchbacks – which is twice the size of the three-door compact segment. MINI continues to evolve, with the brand representing a young and progressive lifestyle. MINI is also a brand with visions for the future, as you can see from the “Superleggera” here at our stand: A real superhero.

It shows the direction for MINI could go. I promise that MINI will be defined by models with a strong personality and unique characteristics in the future. And with MINI Yours, customers can now make their MINI even more individual, more creative and more exclusive. Because in everything we do, the needs and wishes of our customers come first – and that also applies in a very unique way to Rolls-Royce.

 

Peter Schwarzenbauer

World premiere Rolls-Royce Phantom Metropolitan.

Let’s move on from the smallest BMW Group cars to the ultimate in automotive creation. Rolls-Royce Motor Cars remains at the very pinnacle of the super-luxury segment. We are confident that 2014 will be another record-breaking year.

Demand for Wraith remains strong around the world. Ghost Series II has a strong order book. Some of your colleagues were able to test-drive it for themselves last week in London at the European media launch and many more will drive it in the coming weeks at media launches in the USA, China and the Middle East.

Phantom continues to impress our most demanding customers around the world. Alongside our model portfolio, our bespoke programme plays a decisive role in the success of Rolls-Royce.

Bespoke is our pledge to make any Rolls-Royce as unique as its owner’s fingerprint. Rolls-Royce bespoke represents a unique offering within the automobile industry – delivering precisely what customers expect from a super-luxury brand.

Bespoke IS Rolls-Royce.

Today, I would like to introduce the latest masterpiece from our bespoke designers and master craftsmen and women from The Home of Rolls-Royce at Goodwood – here in Paris, the global capital of style and elegance:
The Rolls-Royce Phantom Metropolitan.

This unique masterpiece unites hand craftsmanship with typical Rolls-Royce attention to detail: 500 minute wooden elements are combined by hand in a process called marquetry to create inlays representing metropolitan city skylines, while 6,800 hand-sewn stitches bring elegant detail to the leather seats.

The exterior is also inspired by the world’s great cities. The bespoke colour “Darkest Tungsten” provides the perfect background for the hand-painted coach line which is embellished with a three-dimensional metropolitan theme.

The Phantom Metropolitan is not just a car, it is art in the truest sense, as you can see for yourselves at the Rolls-Royce stand.

 

Peter Schwarzenbauer

BMW Motorrad: S 1000 RR, R 1200 RS, C evolution

BMW Motorrad motorcycles are popular with both men and women, regular and occasional riders alike. Our new models highlight the brand’s powers of innovation, its customer orientation and the broad spectrum of wishes we are able to fulfil.

  • The new S 1000 RR is a reinterpretation of our supersports bike, which is sure to thrill motorsports aficionados with even more performance, lower weight and new technical features.
  • Fans of our boxer-engine models will surely grow to love the new R 1200 RS and R 1200 R. I brought the RS along for you today. The R 1200 RS combines the qualities of a touring motorcycle with the dynamic performance of a sports bike, making it the perfect choice for sporty driving on country roads or for longer trips.
  • The combination of a pure BMW roadster with a boxer engine has captivated fans since the first BMW motorcycle was launched more than 90 years ago. The new R 1200 R continues in this tradition. It is a dynamic all-round motorcycle with definite touring characteristics.
  • BMW Motorrad is also ushering in the age of electro-mobility with its
    C evolution electric scooter. Built for urban mobility, it is geared towards tech-savvy, environmentally-conscious scooter drivers.

These three motorcycles are as different as our customers.

They are designed to appeal to new customers and continue the BMW Motorrad success story. To achieve this, we are also continuing our model offensive

and creating innovations for our customers. Systems such as driving stability systems, innovative lighting concepts and convenience functions like Keyless Ride – already familiar from BMW cars – are now finding their way into our motorcycles.

Motorcycle fans – and I can confirm this myself – love to feel the wind in their face. And that ties in nicely with our next world premiere, presented by my colleague, Herbert Diess.

 

Dr.-Ing. Herbert Diess,

Member of the Board of Management of BMW AG, Development

World premiere BMW 2 Series convertible

Ladies and Gentlemen, I have brought along a great world premiere for you today: The new BMW 2 Series Convertible!

Following on from the BMW 4 Series Convertible and the M4 Convertible, we are presenting our third open-top model this year, offering convertible fans especially in the US and here in Europe even more choice. From my own experience, I can assure you, it makes driving with the top down a real joy – thanks to the best driving dynamics in the segment with:

  • new and powerful engines,
  • the best aerodynamic characteristics of any competitor with a

                   Cw value of 0.31, and

  • 20 per cent more torsional stiffness than the previous model.

The 2 Series Convertible is also significantly larger: It has grown 72 mm in length and 26 mm in width, with a 30 mm longer wheelbase – making it even more practical, with more luggage space and a larger through-load.

Even driving with the roof up is a pleasure, since the acoustic soft top, which comes as standard, reduces cabin noise significantly. The classically elegant roof can also be optioned in three different colours.

We aim to set new standards with every model we build – including in the area of connectivity – so the BMW 2 Series Convertible naturally comes with the latest version of BMW ConnectedDrive.

We are the first automobile manufacturer to introduce over-the-air updates for the navigation system. Connected Drive ensures the latest navigation data is always available – with automatic updates up to four times a year, thanks to the built-in SIM card and 4G network coverage.

These days, it is hard to imagine individual mobility in urban areas without connectivity – especially in cities like Paris. Connectivity and efficient dynamics are converging – benefiting both customers and the city.

The BMW 2 Series Convertible will be available from 28 February 2015 – just in time for the new Convertible season. The same applies to the first open-top
M Performance car – the BMW M235i Convertible.

I have no doubt that our customers will be impressed – here in France, too.

 

Dr. Ian Robertson (HonDSc)

Member of the Board of Management of BMW AG,

Sales and Marketing BMW, Sales Channels BMW Group

World premiere BMW X6

Bonjour Mesdames et Messieurs! We have another exciting world premiere for you – the BMW X6. A true display of power and sporty dynamics – a top athlete in its class!

Please welcome on stage with me another exceptional athlete: Thierry Dusautoir, the captain of the French Rugby team.

The precision and performance demanded in the game of rugby are values which are also perfectly reflected in the BMW brand.


And we are proud to be the official partner of the French, English and South African national rugby union teams. And next year is a particularly special year for the sport.

 

Talk with Thierry Dusautoir.

The power, the pace and the precision of rugby – all of these traits are embodied in the new BMW X6. This new model has everything it takes to continue the success story of the first generation, with:

  • Higher performance, yet 22 percent lower fuel consumption.
  • More versatility and lots of space.
  • An even more luxurious interior.
  • State of the art technology.
  • And an even more striking design – with additional new packages such as “Design Pure Extravagance” and for the first time, the “M Sport” package.

Since its introduction in 2008, the BMW X6 has enjoyed phenomenal global success with around 260,000 units sold year-to-date. I firmly believe that this vehicle will continue that success story and further contribute to the tremendous global popularity of the BMW X family: Today, one in four BMW vehicles sold worldwide is an X model.

At BMW, our range of premium vehicles covers the entire spectrum of our customers’ needs. And the BMW brand stands for dynamics and sporting flair as much as for sustainability.

And all of our vehicles will always stand for “Le Plaisir de conduire”.

 

Messe_Paris_Group_PK_mit_A,_U,_E,_B_021014_Englisch_Final.docx


/ Photo & Media provided by BMW  Press Release

/ MediaPaper.KR mediapaper@ymail.com  Sejin Oh

/ The News Article was written by receiving a Press Release.

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Munich (DE), 9th October 2014. BMW DTM drivers Marco Wittmann (DE) and Augusto Farfus (BR) are returning to a legendary venue for the end of the 2014 motorsport season. From 13th to 16th November, the newly-crowned DTM champion and the man who finished runner-up in the 2013 DTM will take on the street circuit in Macau (CN) at the wheel of two BMW Z4 GT3s run by the AAI Rstrada team. The team, which lined up in the former Portuguese colony with BMW last year and has been competing in the Asian Le Mans Series in 2014, will field two cars at the Macau GT Cup, which sees some of the top GT3 cars in the world go head to head on the demanding “Guia Circuit”, the iconic street circuit through the heart of Macau.


Canon EOS-1D Mark IV | Aperture priority | 1/320sec | F/2.0 | ISO-400 | 2014:05:30 16:31:51


“I am excited to be returning to Macau after a few years away, and to be able to drive there in a GT3 car,” said Wittmann. “In 2011, I won the qualifying race in a Formula 3 car, set the fastest race lap and finished third to claim a spot on the podium in the main race in Macau. As far as I am concerned, it is not only the best street circuit in the world, but also one of the most exciting racetracks around. I can hardly wait to get back out on this awesome circuit with the BMW Z4 GT3.”


Farfus was a regular in Macau during his time in the FIA World Touring Car Championship, as it traditionally provided the venue for the season finale of the WTCC. The Brazilian won twice at the “Guia Circuit”, his most recent success there coming at the wheel of the BMW 320si WTCC in 2009. Like Wittmann, Farfus is also really looking forward to returning to Macau: “This circuit was a huge challenge for us drivers in a WTCC car. It will be a real adventure to race there in the considerably more powerful BMW Z4 GT3. The atmosphere in Macau and, of course, the track itself have something magical about them, which you do not find anywhere else in the world. I can hardly wait to be back in Macau.”


Macau has been the scene of major success for BMW in the past. In 2005, 2006 and 2007, Andy Priaulx (GB) was crowned World Touring Car Champion there, usually in dramatic fashion. BMW drivers claimed five race wins in the WTCC in Macau between 2005 and 2009. In the history of the “Guia Race” for touring cars, BMW has won 21 races since 1980.


/ Photo & Media provided by BMW Press Release

/ MediaPaper.KR mediapaper@ymail.com  Sejin Oh

/ The News Article was written by receiving a Press Release.


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Canon EOS-1D X | Shutter priority | 1/160sec | F/5.0 | ISO-2000 | 2014:10:07 09:08:14


BMW 그룹 코리아(대표 김효준)가 인천 영종도 BMW 드라이빙 센터에서 ‘E-모빌리티 토론회’를 개최했다. 

 

이번 토론회에는 각계 전문가와 대학생들이 참석해 기후 변화와 에너지 부족 문제, 그리고 이를 해결하기 위한 미래의 이동 수단에 대한 토론을 진행했으며, 아시아에서는 한국이 최초로 개최됐다.

 

토론회가 열린 오전에는 BMW 유럽 경영 센터가 있는 연세대 학생들이 참석해 미래 한국사회를 책임지는 리더의 입장에서 E-모빌리티에 대한 진지하고 심도 있는 토론을 펼쳤다. 아울러 오후에는 관련 학계, 유관 기업 및 정부 기관 담당자들이 현실적이고 구체적인 방안에 대한 논의를 진행했다.


Canon EOS-1D X | Shutter priority | 1/160sec | F/2.8 | ISO-1600 | 2014:10:07 09:20:08

 

이번 토론회를 위해 독일 BMW 그룹 본사에서 빌 맥앤드류(Bill McAndrews) BMW 그룹 커뮤니케이션 총괄 부사장과 줄리안 베버(Dr. Julian Weber) BMW 그룹 E-모빌리티 총괄, 글랜 슈미트(Glenn Schmidt) BMW 그룹 대외정책 이사 등이 패널로 참석했다.

 

또한 국내에서는 이승훈 녹색성장위원회 위원장, 박준석 국민대 교수, 김권성 산업통상자원부 과장, 강희은 서울특별시 과장, 강연수 한국교통연구원 박사, 김기호 삼성SDI 상무 등이 패널로 참석했다.

 

한편 BMW는 이번 토론회와는 별도로 지난 2010년부터 미래 이동성과 전기차 시장에 대한 포럼을 3회 개


최했으며, 전기차 인프라 확대를 위해 관련 업계와 공동 협력을 진행하고 있다.

 

BMW 그룹 코리아 김효준 사장은 “의미 있는 논의와 작은 실천들이 꾸준히 모였을 때만이 우리의 미래는 지속 가능할 것이다”라며, “앞으로 이러한 토론이 더욱 활발하게 진행되기를 바란다”고 말했다.


/ Photo & Media provided by  BMW 그룹 코리아 Press Release

/ MediaPaper.KR mediapaper@ymail.com  Sejin Oh

/ The News Article was written by receiving a Press Release.

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Canon EOS 5D Mark III | Aperture priority | 1/1600sec | F/8.0 | ISO-400 | 2014:08:23 11:26:01



Munich (DE), 1st September 2014. An intense week is underway for the BMW Motorsport Juniors. First up for Jake Hughes (GB), Jesse Krohn (FI), Alexander Mies (DE) and Moisés Soriano (ES) is a second workshop at the iZone Driver Performance Centre in Silverstone (GB). From Monday to Wednesday, they will undergo a three-part mental and simulator training course, under the guidance of renowned sports psychologist Prof. Dr. Dieter Hackfort (DE). The goal of the workshop is to delve deeper into what the Juniors learned during their first visit at the start of June.

From Silverstone, Hughes, Krohn and Mies head straight to Barcelona (ES) where, thanks to the experience they have already gained in the BMW M235i Racing at the Nürburgring-Nordschleife (DE), they will have the opportunity to start at the Barcelona 24 Hours. Mies will alternate with Axel Burghardt (DE), Volker Piepmeyer (DE), Liesette Braams (NL) and Michael Bonk (DE) at the wheel of a BMW M235i Racing fielded by the Bonk Motorsport team. Mies is a familiar face to the team, having already made multiple appearances for the team in the VLN Endurance Championship.

Hughes and Krohn will share the Walkenhorst Motorsport BMW M235i Racing with the two regular VLN drivers Michael Schrey (DE) and Emin Akata (DE). The team will also run a BMW Z4 GT3 in the highest A6 class, with drivers Ralf Oeverhaus (DE), Stefan Aust (DE), Peter Posavac (DE) and Jens Richter (DE) at the wheel.

The Barcelona 24 Hours will take place at the Circuit de Catalunya, which hosts the Formula One circus every year. The race starts at 12:00 this Saturday. In total, about 70 participants have registered in the various classes, including numerous BMW customer racing teams. The variety of cars in action is similar to that on the Nordschleife, ranging from GT3 cars to production-based cars.






Jake Hughes:
“I am delighted to have the chance to drive in my first 24-hour race in Barcelona. Thank you very much to BMW Motorsport and Walkenhorst Motorsport for this opportunity. I know the circuit very well, having lined up there a few times in Formula Renault. This should prove particularly helpful in the night, as I have never driven in the night before. As such, it is good to get my first experience of driving in the dark on a relatively safe and well-known Grand Prix circuit, before hopefully being able to race during the night on the Nordschleife at some point. My goal for the weekend is to drive consistently and without making any mistakes, and to gain valuable experience for the future.”

Jesse Krohn: 
“I have also driven at the Circuit de Catalunya before – never in a race, but during Formula 3 tests. I have already had the opportunity to get to know our fellow drivers at Walkenhorst Motorsport. They are very nice, and very quick. They prove that regularly in the VLN. I am grateful for the opportunity to drive with them, and am really looking forward to the weekend.”

Alexander Mies:
“I am looking forward to lining up alongside ‘old acquaintances’ at the Barcelona 24 Hours. I have known the guys at Bonk Motorsport for four years and have contested many races with them. It is nice to be able to meet up with them somewhere other than the Nordschleife. I have never driven at the Circuit de Catalunya, but have already familiarised myself with the layout. I will use the practice sessions for the rest. When I look at how short the laps are compared to the Nordschleife, I cannot help but feel that it will be very tight with about 70 cars out there. As such, you must remain completely focussed at all times.”


/ Photo & Media provided by  BMW Press Release

/ MediaPaper.KR mediapaper@ymail.com  Sejin Oh

/ The News Article was written by receiving a Press Release.

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